On the Job by Anita Bruzzese How to Collaborate With Your Customers to Be More Successful

On the Job by Anita Bruzzese How to Collaborate With Your Customers to Be More Successful Think about the last time you were asked to fill out a customer satisfaction survey. Chances are, you rated everything fine and then moved onto something else. You may have actually been fine with the service or the product, or maybe you didnt want to be a hater and give the company a bad rating. But the problem with such a tepid response is that it gives the company a false sense of well-being and that can lead to real bottom-line consequences. Too many companies have on rose-colored glasses and theyre not getting sufficient data to read between the lines, says David Nour, author of Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration. A rating of fine isnt what gets customers tocome back. That lack of true insight can doom an organization to failure at a time when competition is keen and disruptors are around every corner. If companies instead rely on listening louder to customers, they can turn them into strategic partners that can help them be more innovative and responsive, Nour says. By collaborating withcustomersand listening to their ideas at every stage of new product and service development, the customers are happier with the outcome, he says. These customers(read more here)